You have an awesome product, and you know it.
But, merely having a great product is not enough. You have to ‘tell it to the people to sell it to the people.’
People need to know about it. And the only way people will know about it is if you introduce it to them.
And here comes the big question!
How can you promote a product when there are thousands of competitors out there in the market?
You must find the best and most effective tools available for promoting a product—your product.
And that’s where digital marketing factors in.
So, what is Digital Marketing?
Digital marketing is any marketing technique that makes use of electronic devices or the Internet. This technique has been tested over time and has proven its effectiveness. Some people even argue it to be the most effective and failsafe way to market one’s product.
Sounds too good to be true?
Here are some fun facts to support this claim:
Research shows that the use of the Internet by adults is on the rise; rather, it is skyrocketing–around 5% in the last three years. In today’s world, an increased online presence means improved online sales and purchase. Offline marketing is getting redundant and less effective day by day.
Your secret to success is to select the best digital marketing strategy for selling a product to your audience through the platform that suits you and your business the most.
Below are the ten topmost popular ways that you may adopt to market a product.
Are you thinking about using Facebook ads? You should be!
Here is the reason why:
- Nearly 3 billion people across the globe use social media; about half of them use Facebook.
- Facebook has 2.23 billion active users per month and 1.47 billion active users per day.
- Nearly 79% of online users use Facebook.
- Approximately 76% of Facebook users are looking for interesting content.
- Approximately 74% of people use Facebook for professional reasons.
Whoa, aren’t those numbers staggering?
Your target audience is bound to use Facebook in one way or another. So, you must present your product to them through Facebook ads!
Now that you know why Facebook is a perfect place to advertise almost every sort of product as long as it’s not illegal and doesn’t go against Facebook’s advertisement policies.
So, take advantage of that! Join the party and use this effective method to promote your product. With these many users, you can be sure that their preferences and their buying behaviour are just as diverse. Few of the items that get the most views on Facebook are Tech, Apparel, Retail, Fitness, Health, and Beauty.
Google Ads (erstwhile Google AdWords) is yet another great way to advertise products. Google Ads is becoming Google’s most significant source of income, after all. It imbues the fact of how successful it is. Google Ads work on pay-per-click (PPC) ad method, this means that the advertiser pays for the number of clicks by users.
Here are some facts that support the effectiveness of Google Ads
- Google Ads will help your company appear on the coveted first page of the search engine results.
- Nearly 64.6 per cent of people click on Google Ads every time they’re trying to buy something online.
- Paying clicks account for about 66 per cent of buyer intent keywords.
- Google Ads are preferred by 4 out of 5 businesses involved in PPC campaigns.
- Brand awareness can be enhanced by up to 46% through PPC ad campaigns such as Google Ads.
- If you choose to advertise on this website, Google Ads will double your investment.
- Google Ads’ effectiveness can be measured, with its different PPC metrics, it will help you see what’s working and what doesn’t.
It’s sure to help direct traffic to your site and help you learn how to promote a product. Qualified leads are clicking on your ads. You know they’re qualified because they’re searching for keywords or topics that are important to your product.
Search Engine Optimization (SEO)
Search engine optimisation (SEO) is truly a critical tool for marketing a product. Don’t know how? Well, we all know that the SEO is a process that makes web pages easy to find, scroll and categorise.
SEO is assisting prospective customers in finding your company and, eventually, your product. Once you do SEO correctly, your website is likely to land on the first Search Engine Results Page (SERP). Statistics show that over 74 per cent of customers use search engines such as Google to find out about local businesses. And considering how customers typically search and evaluate the first few pages, it is advantageous to have the website at the top of the SERPs.
Below are some of the factors you need to focus when setting up a successful SEO strategy:
- Use Google Analytics to help determine your target market.
- Seek more possibilities for search engines.
- Be more mobile-friendly.
- Produce high-quality content that is meaningful and relevant.
- Your website must be customer-friendly and easily navigable.
- Build quality and appropriate connections to ensure high traffic volume.
- Establish a robust and up-to-date social media platform.
- Update the keywords that best suit your ROI.
Note. Keep in mind that SEO is an ongoing process. You can never relax for too long, even if you’re productive at the moment. Everything will be continually changing and evolving, from search engines to customers and their behaviour as customers, so you have to remain a step ahead of them all.
Email marketing is among the most efficient ways of digital marketing, and it’s also one of the easiest. Email marketing messages contribute 66% of customers making purchases.
No one can disregard such a high figure! It’s also a great way to stay in front of your customer base.
Below are some tips for you if you want to use email marketing as part of your strategy:
- Personalise the email by inserting the name of the client.
- Subject lines with a length of more than 70 characters should be included.
- Schedule to send the email at the right time. It is best to send your emails on weekends or at night.
What should be the subject of Email?
- Ask for consumer review.
- Call customers’ attention if they have left any product in their online shopping cart.
- Send important and relevant notifications to the client.
- Consider the use of newsletters when thinking about how to advertise your product using email marketing. You may send up-to-date information and the latest developments in your company. You may also post relevant news and even images that may be of interest to them.
- It is best to evoke some enthusiasm among your clients; you can also use email marketing to deliver exclusive offers, sales, exclusive deals and promotional giveaways.
Email marketing is not primarily used to generate new leads. It is rather useful in fostering the leads that have already shown some potential. You can use it as one of its main driving forces in your customer retention program.
Lastly, email marketing is good, but in collaboration with other methods. Support it with by marketing content or social media activities to get the best results.
Content marketing is a vital component of the techniques used to promote a product. As many as 70% of customers learn about goods through the medium of content.
Most people would only pay for something when they know or understand the product.
So, what will you do?
You’ll use content to educate and inform them about your product. And you have a lot of options, too!
Following are a few of the forms of content you can create and use to improve your digital marketing campaign:
- Blog posts
- Ad content
- Case studies
- Social media posts
- Website Pages
- White Papers
With all these choices, it is least likely to go wrong. The only thing you need to do is to choose the right topic and produce quality content.
It should be a subject that relates to most, if not all, of your customers. This necessitates you to have a grip on who your audience or customers are. A bit of target audience analysis would do the trick in this regard. Or you can pick up buyers’ personas to get to know them better. Doing this will allow you to determine precisely what sort of content will be engaging and appealing to your customers.
Bonus Tip: if you have a good content marketing piece that you used in a specific digital marketing system or medium, do not discard or forget about it. Just re-use it in your other digital marketing campaigns.
Social Media Marketing
Though Facebook has its own place at the beginning of this section, given how big and famous it is among the social media platforms.
But social media is much more than just Facebook, and you need to make the most out of it. Social media users are rising by the day and, according to Statista, they are already standing at 2.6 billion and counting. With that sort of figure, it makes sense to explore what else it has to offer.
The first thing you can do on social media is easy enough; Just make a post about your product that you want to introduce to the people. Speak about the functionality of your new product, about how it can help people or make their lives better. To summarise, make it exciting for them.
Furthermore, you can make the right #hashtag of your product.
What is meant by this is that the hashtag should be exclusive and stand out from the rest of it. People, or to be more accurate, potential customers, would be able to find information relevant to your company using the hashtag.
Fuel the anticipation by adding some information about your product behind the scenes. These can be pictures, tweets, or videos showing some fascinating things that you didn’t reveal to the public at first.
You may also use social media contests, polls and giveaways to enhance engagement between you and your followers. This is an interesting and easy way to engage the audience and eventually gain more fans in the process.
In fact, according to a survey, a simple Facebook contest can give you an average of up to 34 per cent new followers. This is on average for a campaign.
And if you’re a bit overly tech-savvy, or you have an online marketing team on your side, you can also use social media advertising to your benefit.
Social media ads are powered by your advertising dollars so that many more people see them than a standard post. Different social media strategies are designed for specific purposes so that you can create campaigns that focus directly on website traffic and sales!
Here’s a fun fact for you if you don’t already know: your website is your best marketing tool.
There are several ways to use your website for marketing purposes, but here we’ll discuss the three most effective ways amongst them.
First, engage people with your visuals. The visuals may include infographics, images, and videos.
Second, make sure that visitors on your website enjoy quick browsing and easy navigation. The visitors come to your site to address a particular need, and they want it to be met immediately.
If it takes visitors to a website too long to get what they have come for, they’re likely to click away and leave your site. The worst part is that they are most likely not coming back again.
Third is landing page marketing. Targeted landing pages can fit well with other forms of website marketing and significantly increase conversion rates. In broader terms, a landing page is any web page on which visitors first land when they arrive on a website. In this sense, homepages often also act as landing pages. However, most companies are now building dedicated landing pages for their marketing campaigns.
Digital marketers tie landing pages to advertisements that are shown as banners on other websites or appear on search engine results pages. Thus, when users tap an ad, they are redirected to the landing page for a particular marketing campaign. There are a variety of approaches you can use to create a converting landing page, such as eye-catching headlines, a sleek and intuitive interface, and highly visible call-to-action buttons. Below is an example of a landing page of a Messaging app ad, where you can see all the required elements of the well-functioning landing page:
People use their phones all the time, and today smartphone marketing is also one of the most relevant forms of digital marketing.
This is particularly valid if the intended audience is the younger generation. In fact, you’ve got a lot of options to reach your prospects through their smartphones. According to a recent report by the Esendex Business Communications Provider, text messages have a global average open rate of 94 per cent. Therefore, mobile marketing is an amazing opportunity to promote online business.
In addition to sending text messages to viewers, you can further engage the audience by supplying them with free mobile applications for Android and iOS devices. Your app may also take specific actions that enhance visibility. For example, it may send in real-time push notifications that appear on their smartphones when new stuff is available on the website. Popular messaging apps, such as Messenger, WhatsApp and Telegram, also allow you to create marketing bots that allow you to acquire new customers in a human-centered manner.
Affiliate marketing allows you to reduce the marketing burden by outsourcing it to external service providers. For affiliate marketing, you only pay for sales after your affiliate has closed the deal and the consumer has bought the product. Affiliate marketers carry out all relevant marketing operations from placements, banners to landing pages. What makes affiliate marketing a lucrative tool is the fact that it doesn’t have an upfront cost. You can decide that terms and prices that you pay to the affiliates.
Perhaps the most popular online affiliate program is Amazon Associates, which allows anyone to advertise Amazon goods and receive a reward on closed sales. The smaller businesses can also use affiliate marketing — it is a particularly popular form of digital marketing in the technology sector. However, you should only launch an affiliate program if you have the means to track and manage your affiliates properly.
And the last one. Television advertisements.
Without television advertising, our list of digital marketing models would not be complete. With the population spending more than 4.5 hours a day on TV, it’s still one of the most popular media forms. It reaches people faster than, say, the newspaper or the radio. It can be highly effective, all thanks to the quick and lasting effects that videos and visuals have on humans.
On the other hand, television advertising is expensive and coming up with an incredible and engaging ad might be a daunting task, too. TV ads work great for FMCG products, clothing brands, cars, medicine, and food.
Now that you’ve stuck with me throughout this article, here is a bonus strategy for you:
Viral marketing makes use of all forms of digital marketing that have been explained in this article. The key to of viral marketing is to create a message, video, meme, post or other short-form types of content that spreads across the web like a virus.
To make an effective viral marketing scheme, you need to distribute the same content throughout multiple platforms such as Twitter, YouTube, blog posts, newsletters over a short period of time.
The Final Word
In order to get the best marketing results for your business, you need to determine which method of digital marketing you want to use. There are some forms that you should use anyway, such as search engine optimization and social media marketing, while others differ depending on the industry.
When you’re planning for the methods of digital marketing that you’re going to use, don’t just worry about software, consider the hardware as well. If your target audience uses a specific kind of device, you must also have a presence on that type of device.
Always collect as much input from existing customers as you can, as there is no better way to shape trust and engage your customers on a personal level. Using digital marketing allows not just one but several approaches to remain in touch with your prospect clientele. Always maintain your online signature and that how people would, know about your product and then purchase it.
And finally, always remember that the marketing techniques and promotions continue to evolve and change just as the audience grows and changes.
Therefore, you must continually review, test and make things better.