Define The Goal Of a Live Video On TikTok
Everything we do in business, life, and even on TikTok has a purpose.
What are you hoping to accomplish? Is there anything you’d like to communicate to your viewers during the live stream?
To streamline the rest of the process, you must first identify your goal. Go live to promote a new feature, drive more traffic to your other social media profiles, build engagement and community, or anything else that you can think of! As previously stated, the options are virtually limitless.
Move on to the next process once you’ve figured out the most important question.
Decide On a Subject
Select a topic that relates to your objective and come up with a catchy title to garner the interest of your audience after you’ve defined your objective.
Going live on TikTok isn’t something you should do just once. You’ll want to keep a list of topics in mind to keep the stream going smoothly. There are several ways to do this, but the most common method is to spread out the topic into several 10-15-minute live streams over one month or one week.
Make a Strategy For Your Live Stream’s Structure
While I understand your excitement, it will not go smoothly as if you had a well-thought-out strategy in place before going live.
For TikTok’s live streams, you should always plan out how you’ll begin, finish, and do everything else beforehand.
To get your TikTok live show off to a good start, follow these simple guidelines:
It is time to get to know each other: As a starting point, introduce yourself and what you do to reach the conclusion and be genuine in your first TikTok post. You’ll hear a lot of “heys” and “hellos” at first. While you’re waiting for a large group to arrive, say hello to everyone you see.
Once the required number of individuals have signed up, announce the subject of discussion.
Decide on a structure in advance: Make a plan for how you’ll get your message across to the audience once you’ve settled on a topic. Are there going to be instructional videos? Are you planning to give them a tour of the production? What about a quick round of questions from the audience?
As a result, give it some thought. Having a strategy in place can help you remain on track and avoid distractions. In this way, you can gain more TikTok followers from your target niche and it helps you to raise your ROI in a short time.
The length of the live sessions should also be taken into consideration. You’ll be able to keep meetings on-point and efficient with its support. Even though TikTok live videos can only last for 60 minutes, I still advise users to confine their videos to a maximum of 30 minutes.
Decide On The Optimum Time To Work
At a time when no one is using TikTok, there is no purpose in going TikTok live. The optimal time for you to upload on TikTok is when you’re most productive.
Your live broadcasts will be watched by as many people as possible if you post at the optimal times.
Make Sure To Promote Your TikTok Live Session In Advance
Another way to ensure that your live video stream gets the most attention is to announce it in advance via TikTok posts.
If someone views your live video and clicks on a special symbol in your post, this approach will pay off handsomely.
What if I have to submit an announcement and schedule a live broadcast many times a month at the same time?
That’s for sure. However, we do have a solution.
To be real, you must be true to yourself.
No matter how carefully you prepare, a live session on TikTok necessitates a relaxed approach. You can’t write a script and then spit it out in the middle of a live performance. TikTok live necessitates the utmost sincerity and authenticity.
Deal With Picky Details
Before you go live, you’ll want to take care of a few last-minute details.
Proper lighting: A viewer’s experience may be ruined by poor lighting. You should utilize additional lighting to make your broadcast visible and interesting to viewers.
Sound-check: Poor sound quality is worse than poor lighting quality. It’s not any construction trucks outside your home that are keeping people from joining the live session. Decide on a peaceful location to broadcast from before going live.
Before going live, make sure that your internet connection is stable.
In the last paragraph, provide a call to action.
Don’t forget why you began your live broadcast at the end of the day. Recall what you wanted to accomplish. Before you say goodbye to your audience, be sure to include a call to action (CTA) that links back to your objective.
It’s Time To Go Live
If you want to build a deeper relationship with your audience, use TikTok live.
It’s all the rage, and it can do wonders for your brand’s visibility, as well as generate new leads and prospects for sales.
It’s time to put all of the information you’ve just learned about going live on TikTok to use and start planning your first live session.